I’ve just emailed Unilever regarding their ‘man-cleaner’ advertising. It’s awful, suggesting that simply showering gives men the right to female attention. Somewhat ironic seeing as Dove’s advertising is so focused on female empowerment.
It’s preaching to the choir a bit but feel free to give it a read.
I am sure you have already had many emails on this topic, but as of this morning I will no longer be using your products and I will urge others to do the same.
While showering this morning, I was looking at my bottle of Lynx Africa shower gel. I love the smell of your Africa range, and have always used it. However I have never really noticed your awful branding choices. I am well aware of your ‘Lynx Attract’ advert range where women are unable to resist as soon as someone applies your product, and they have never sat well with me. I am a feminist and the idea that women are nothing more than primal-driven, paint-by-numbers, do-this-to-get-laid animals isn’t great.
Your newest product, the ‘man-cleaner’ denotes the idea that women owe something to men. You say that it provides ‘unlimited female attention’ as though simply showering provides men with a right to a woman’s time. Funnily enough, women aren’t that shallow and things like a personality, commitment, honesty and manners usually feature higher on they’re list than choice of body wash.
I’m not an idiot and I know 90% of guys won’t have the mindset that they are owed anything. Unfortunately some guys will though. You look at recent events like the shootings in America (namely Eliot Rogers) and you can’t help think that somewhere along the lines, society has taught them they are owed female attention. They are owed sex and a woman’s time. I can’t help but put 2 and 2 together and say advertising campaigns like this don’t help.
It’s ironic that you run this advert alongside Dove’s female-empowerment focused advertising. Please don’t sit on the fence; either side with women or treat them like objects. Doing both belittles you as much as them.